The first sales figures are available from the US Mint for the recently released 2010 America the Beautiful Quarters Proof Set. Between the start of sales on May 13 and the reporting date of May 16, sales of 75,558 sets have been recorded.
This is somewhat of an underwhelming start for the product. This set contains the first proof coins released for the new 12 year series and represents the first availability for four of the five coin designs for this year. Until this set was released, only one design had been released as a circulating coin.
For comparison, the 2010 Presidential Dollar Proof Set had managed to sell 224,426 sets within the first reporting period between February 11 to February 14, 2010. Sales have now risen to 373,835 after roughly three months of availability.
Last year’s 2009 District of Columbia & US Territories Quarter Set had debut sales of 78,018 sets between January 5 and January 11, 2009. Sales to date have now reached 609,376.
As the US Mint has continued to move towards breaking up annual coin sets into more and more component sets, maybe collectors are moving in the opposite direction and waiting for the full 2010 Proof Set to become available to acquire the coins. Or maybe the level of enthusiasm for America the Beautiful Quarters is already waning…
You can find this week’s full US Mint sales report at Coin Update News.