CoinWeek.com has reported that the 2017-P American Liberty silver medal, which was released yesterday at noon, sold 26,833 units on its first day of availability. The website obtained the information from Todd Martin, deputy chief of the Mint’s Office of Communications. The figure exceeds the number of 2016 American Liberty silver medals purchased on their first and only day of sales—24,440. But how meaningful is that particular statistic?
Comparing the two sales figures is something of an apples-to-oranges effort. The 2016 edition was subject to a mintage limit of 25,000, so it’s impossible to know how much the demand for the medal exceeded its availability—would it have sold 35,000, had they been available? 50,000? How much did the mintage limit stimulate 2016’s sales? Conversely, how much did the lack of any limit dampen 2017’s? The difference in price points is another confounding factor, as the 2017 medal is $59.95 (with silver hovering around $17 per ounce), while the 2016 version was $34.95 (with silver averaging about $18 in August, the month it was released).
The release date for the next offering in the 2017 American Liberty program, the four-coin silver medal set, has yet to be established. In the meantime, the CCAC will be meeting next week to discuss multiple coin and medal topics, including the design for a possible fractional 2018 American Liberty gold coin. ❑