Still have a few coins you’d like to unload on ebay, but not sure if it makes sense to try it so close to Christmas? A blog post on the site of ebay data-master Terapeak offers a few tips for making a successful online sale during the waning days of a hectic shopping season. Some of author Aron Hsaio’s thoughts will apply more to people who have at least a small online store, but a person with a couple extra 5-ounce Uncirculated ATB coins can benefit, too.
First, says Hsiao, don’t worry that it’s too late to list a new item. You may have missed Black Friday and Cyber Monday, but you still have Green Monday, which this year falls on December 12. In its list of “The Eight Most Important Days for Online Sellers in 2016,” Terapeak says,
The second Monday in December has been amongst the top online shopping days of the year for several years running. Most years, it’s the “second wave”—when late-but-not-panic-late buyers are wrapping up their online shopping.
The website adds that the subsequent Tuesday is big, too, and that “if you do a Green Monday promotion, keep it running through the following day.”
On a related note, be sure to keep abreast of your preferred carrier’s shipping cutoffs. If you can still get the package delivered on time, you still have a shot at making a sale. And be sure to keep a close eye on your shipments. Even if the customer has the tracking number, you’ll save yourself some headaches (and possibly earn bonus points as a great vendor) if you track the packages, too, and inquire into any delays.
The last two items on Hsaio’s list apply more to listings that are already active (although you may be able to take advantage of these if you get your items listed this weekend): “reconsider markdowns” and “be strategic to the end.” If you have an item that’s getting a lot of looky-loos but no bids, try a nice discount to see if that stirs a little action. “Since the two biggest days remaining are Green Monday and the Tuesday afterward,” Hsaio writes, “drive urgency by ending your deepest markdowns on those days and making clear to buyers that Monday and/or Tuesday are their last chances for the best prices.”
In short, don’t be discouraged at the idea of selling at this late date. There’s one last, strong wave of shopping coming up, if you get busy this weekend, you’ll catch it. ❑
Editor’s note: I’ve been curious about Terapeak for some time now, and I’d be interested to know whether any MNB readers have ever tried it. (If you’re not familiar with the service, it gives you continuous access to the past year’s worth of ebay sales data, making it easier to spot trends. Presumably you can record the data as you go along, which would allow you to accumulate sales information for as long as you subscribe.)