The United States Mint has just indicated that opening day sales for the 50th Anniversary Kennedy Half Dollar Uncirculated Coin Set reached 68,974 units. This amount has already exceeded the Mint’s initial production level by a wide margin and portends strong demand for the two forthcoming anniversary releases.
Each set contains one 2014-dated Kennedy Half Dollar each struck at the Philadelphia and Denver Mint facilities in standard copper nickel clad composition. The coins both carry the original 1964 portrait design on the obverse, making them distinct and separate issues from previously released coins.
The sets were priced at $9.95 each and carried an ordering limit of five sets per household.
Ahead of the start of sales, the US Mint had indicated that they had produced 37,000 sets to have available in hand and ready for fulfillment. With first day sales of 68,974, demand seems to have been far beyond the Mint’s initial expectations.
Contributors to the strong start of sales are the unique nature of the coins included in the sets as well as the affordable price point. Past United States Mint numismatic products containing exclusive coins have typically been priced at higher levels since they were gold or silver coins. No doubt sales levels would have been even higher if not for the initial ordering limit of five sets per household.
The next 50th Anniversary Kennedy Half Dollar product to be released will be the 3/4 oz. 24 karat gold proof coin available on August 5, 2014. A four coin set containing 90% silver coins from different mint facilities and struck with different finishes will be released in the fall.