Opening sales figures for the 2012 Proof Silver Eagle are now available. From the start of sales on April 12, 2012 to the reporting sale of April 16, 2012, the US Mint has recorded sales of 299,539.
This already represents the highest unit sales for any product released so far this year, attesting to the popularity of the offering. However, the opening figures fall below those for the previous year.
For the 2011 Proof Silver Eagle, the US Mint had recorded sales of 367,623 coins between the start of sales on June 30, 2011 to the first reporting date of July 3, 2011.
The 2010 Proof had initial sales of 273,212, although these figures were very suspect. During the opening days, the US Mint inadvertently cancelled some customer orders, which were later restored. When the next sales report was issued, sales were reported at 707,704.
Going further back, the release for 2009 was canceled. The 2008 Proof Silver Eagle debuted with sales of 185,232, but this was before the intense renewed interest in silver.
The decline in the initial sales of the 2012 Proof Silver Eagle compared to 2011 suggests at least some reduction in enthusiasm for the offering. Although it will undoubtedly remain one of the US Mint’s most popular annual offerings, this year the sense of urgency that had characterized the past few years has somewhat diminished. The coin is being released earlier in the year, with no looming threat of bullion shortages. The price of silver has also been relatively quiet recently, at least compared to the price swings of the past two years.
The full weekly sales report can be found on Coin Update.