The United States Mint has resumed sales of the 2012 Proof Silver Eagle, with the price of the coin reduced.
Sales were suspended on July 16, 2012 with a notice that the product would be temporarily unavailable for product repricing. At the time, I had noted that the market price of silver had fallen around $5 since the original product price was established.
The original price of the coin was $59.95. The new price following the resumption of sales is $54.95, for a reduction of $5.
Last year, the price of the 2011 Proof Silver Eagle had been adjusted on two occasions. The original price of $59.95 was first increased to $68.45, but then decreased to $58.95.
Sales for this year’s coin are progressing more slowly than the previous two years. As of the most recent numismatic sales report, sales of the 2012 Proof Silver Eagle have reached 492,745 after approximately 15 weeks of availability.
By comparison, the 2011 Proof had reached individual sales of 755,777 after 15 weeks of availability. The 2010 Proof had sold out after less than six weeks, with sales reaching 850,000.
The slower pace of sales for this year’s coin follows a general trend which has been seen across many US Mint products. It may also be partially the result of the increased number of Silver Eagle products that are being offered by the US Mint this year.
So far, the US Mint has released the individual 2012-W Proof and the San Francisco Set containing the 2012-S Proof and 2012-S Reverse Proof. Looking ahead, the US Mint will release the 2012-W Uncirculated Silver Eagle on August 2, the Making American History Coin & Currency Set containing the 2012-S Proof on August 7, and the Annual Uncirculated Dollar Coin Set which is expected to contain the 2012-W Uncirculated coin on September 6.