Some of the big secondary winners from last year’s numismatic product line up were the core annual sets. The annual proof set and mint set had long been a staple of many collections, but sales have taken a sharp decline in recent years due to a number of factors which I had explored in this previous article.
With the 2012-dated sets, a combination of low sales and perhaps earlier than expected sell outs propelled secondary market prices higher. A review of recently completed eBay auctions shows the clad composition 14-coin 2012 Proof Set selling for prices ranging from $80 to $100 compared to the original issue price of $31.95. The 14-coin 2012 Silver Proof Set has sold for prices ranging from $160 to $180 compared to the issue price of $67.95. The 28-coin 2012 Uncirculated Coin Set has sold for prices around $50 to $60 per set compared to an issue price of $27.95.
As the end of the year approaches, are sales of the 2013-dated annual sets poised to undercut the prior year lows? Or will they end up higher, solidifying the key status of the prior year sets.
The 2013 Proof Set went on sale March 28, 2013, which was about five weeks earlier than the start of sales for last year’s set. The most recent sales report shows that 612,748 sets have been sold for the year to date.
At roughly the same time last year, the 2012 Proof Set had reached sales of 591,014 units. A sell out would eventually occur on January 3, 2013 with last reported sales of 794,002.
The 2013 Silver Proof Set went on sale May 2, 2013, which was four weeks earlier than the start of sales for the prior year set. The 2013-dated set was originally priced at $67.95 per set, but this was reduced to $60.95 per set in late May and reduced again to $53.95 in mid-July. The most recent sales report shows cumulative sales at 341,386 units.
At roughly the same point in time last year, the 2012 Silver Proof Set had reached sales of 318,374 units. The sets sold out on January 2, 2013 with last reported sales of 395,443 units.
The 2013 Uncirculated Coin Set went on sale June 4, 2013, about two weeks later than the start of sales for the prior year set. As of the latest sales report, the US Mint has sold 279,247 units.
Going back to roughly the same point last year, the 2012 Uncirculated Coin Set had sold 312,224 units. The sets would eventually sell out on January 29, 2013 with last reported sales of 392,224 units.
Looking at the sales figures year over year, both the clad and silver 2013 Proof Sets are showing slightly stronger sales compared to the prior year, although the higher sales may just be a result of the earlier release. The 2013 Uncirculated Coin Set is showing weaker sales by a somewhat significant margin.
The sales trends should play a role in determining how many sets the United States Mint has produced for this year, suggesting that perhaps proof set sales will end up roughly flat or higher this year while mint set sales may be lower.