According to the sales odometer placed on the product page of the 2012 San Francisco Silver Eagle Set, the total units ordered reached 251,302 through the conclusion of sales yesterday July 5, 2012 at 5:00 PM.
Despite reaching nearly 250,000 with just a few days to go, sales ended up barely passing this mark. Early in the sales cycle, collectors seemed to be expecting a last minute surge of sales to take place before the conclusion of the offering. Instead, the final update to the sales odometer registered only an additional 546 units sold, which was the lowest daily movement during the four week ordering window.
Many collectors may have been watching specifically for the 250,000 order level since this was the maximum mintage established for the 20th Anniversary Silver Eagle Set released in 2006. As the cumulative sales total approached this number, some collectors may have cancelled extra orders and some fence-sitters may have opted not to place orders.
The complete run down of daily sales figures is included below. The first number column indicates the change from the previous daily total, while the second column indicates the cumulative sales total.
|June 8, 2012||85,341|
|June 11, 2012||29,718||115,059|
|June 12, 2012||6,245||121,304|
|June 13, 2012||4,067||125,371|
|June 14, 2012||3,169||128,540|
|June 15, 2012||2,972||131,512|
|June 18, 2012||3,956||135,468|
|June 19, 2012||1,210||136,678|
|June 20, 2012||2,185||138,863|
|June 21, 2012||3,029||141,892|
|June 22, 2012||3,281||145,173|
|June 25, 2012||6,874||152,047|
|June 26, 2012||4,522||156,569|
|June 27, 2012||6,012||162,581|
|June 28, 2012||4,255||166,836|
|June 29, 2012||8,752||175,588|
|July 2, 2012||25,471||201,059|
|July 3, 2012||16,292||217,351|
|July 4, 2012||27,780||245,131|
|July 5, 2012||5,607||250,738|
|July 6, 2012||564||251,302|
A few words of caution when considering the final cumulative sales number, the US Mint heavily disclaims the data that has been provided on the sales odometer, stating that it is “for informational purposes only and should not be construed to represent accepted orders of actual sales figures.”
It is possible that the number could decline based on additional order cancellations initiated by the customer, system generated order cancellations due to expired or invalid billing information, or order returns once the sets begin shipping. The number may also increase if the US Mint continues to add orders sent by mail that are postmarked before the sales deadline. The US Mint recently distributed their 2012 Summer Catalog by mail, which included an order form and envelope. The page showcasing the San Francisco Silver Eagle Set did mention the limited ordering window, but didn’t provide any specific information with regards to how the deadline would work for mail orders.
To the extent possible, I will try to obtain updated information from the US Mint and provide this to readers.
The US Mint indicates that shipping for the 2012 San Francisco Silver Eagle Set will begin “on or about July 27, 2012” with fulfillment taking place on a first in, first served basis. A wide window of July 27 to mid-October 2012 is provided as a time frame for fulfillment of all orders.