The United States Mint has announced a reduction to the product limit for the 2014 50th Anniversary Kennedy Half Dollar Silver Coin Collection. The previously indicated limit of 300,000 units has now been reduced to 225,000 units.
The four coin silver set represented the third in a trio of products issued to mark the 50th anniversary of the Kennedy Half Dollar series. The US Mint seemed to be anticipating intense demand for the product which includes 90% silver half dollars from different mint facilities with proof, reverse proof, enhanced uncirculated, and uncirculated finishes. Just days ahead of the October 28 launch, the Mint had announced the product limit of 300,000 units and initial production of 180,000 units immediately available for the start of sales.
Whereas opening day sales for the 50th anniversary clad set and gold proof coin had topped the US Mint’s initial production level, the opening day sales for the silver set fell short at 85,670 units. Sales rose to 125,147 through the opening weekend.
After three weeks of availability, the US Mint removed the ordering limit of five sets per household, which has provided a boost to the pace of weekly sales.
As of November 24, sales have reached 165,824 units, up by 21,252 from the prior week. The cumulative total now represents 73.70% of the revised product limit. The US Mint has indicated that the product will remain available until sold out.